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When water has a problem, the world has a problem.

When water has a problem, the world has a problem.

Get a glimpse of what's in store

Get a glimpse of
what's in store

Too Little Water

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Too
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5 Billion People

More than half of humanity will struggle to get enough water for their needs, at least one month a year, by 2050.

5 Billion People

More than half of humanity will struggle to get enough water for their needs, at least one month a year, by 2050.

The water crisis affects everything.

The Products
We Use

The Food
We Eat

The
Clothes
We Wear

Who is affected, and what can you do?

Water – whether too much, too little, or too dirty – connects the great challenges of our time. No less than 90% of all climate disasters manifest themselves through water: via flooding, drought or pollution. Floods are devastating island nations and coastal cities, while droughts are drying up the Western US and Sub-Saharan Africa. Developing nations, and parts of the world where goods are manufactured, are affected by pollution and its effects. All over the world, people are starting to feel the emerging water crisis and if we don't act now, it'll only get worse. While some of you might not notice these issues in your day-to-day life, it might only be a matter of time.

Luckily, there are many things that you can do. Like and follow The Drop Store on social media to spread our message. Download the social media kit to share this story on your own channels. Get involved in local organizations that fight against the emerging water crisis in your area. Regardless if there is too much, too little, or too dirty water - we need you. We radically need to change the way we think about how we use, manage, and value water. And it means rapidly figuring out how to repair and replenish the water cycle even as we prosper. The good news is that we do have what it takes to put water back on a sustainable track. We have the scientific knowledge. We have most of the technologies and capabilities. So check out our partner organzations and find out more.

What can you do?

Act now to make

a difference.

Share this story. So people can understand and value water. And decision makers are prone to manage water better.

Social Kit